We are American owned and operated. Most SEO firms hire employees in the Philippines, India, China, and Russia and pay them extremely low wages. They save money and cash their clients checks. We believe taking shortcuts like this and outsourcing the work is disingenuous and could even have negative results for your rankings. There are lots of firms that are out to make a quick profit and don’t keep their clients concerns under consideration.
It is vital that you hire only a professional SEO services firm with experience that sticks exactly to the accepted SEO practices. Bright Media is a US based SEO Services Company in Orlando and we do 100% of the work in-house. You’ll find other corporations that are providing SEO for lower costs, but don’t forget you get what you pay for and if it sounds “too good to be true” it probably is.
If I turn over my hard earned cash to you to help me optimize my ranking shouldn’t I get a guarantee? Some companies do offer SEO guarantees. The guarantees are dubious at best and utterly false in almost all cases. If you want to understand why, you’ll need to know how search engines such as Google and others rank websites.
Search engines utilize ever-changing algorithms to evaluate each website they crawl and index. Because of this the ranking system changes on a daily basis meaning your site will move up and down in ranking accordingly. Google is also known for making drastic changes a few times a year. With the possibility of big changes happening periodically nobody could ever possibly provide you with a firm SEO guarantee. No one can anticipate or adjust for these changes without failing sooner or later.
Every SEO professional knows this and if anyone offers you a flat out guarantee you should question their motives. This just isn’t a realistic expectation. If you are questioning this you may want to read Google’s statement on the matter:
“No one can guarantee a #1 ranking on Google:
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google , or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
If anyone ever offers you an absolute guarantee, please refer them to this page and ask them to explain their position in detail to you.
Some SEO companies offer guarantees to clients using some well-known secrets that clients may or may not be aware of. One familiar trick is to get you ranked for less popular keywords that offer little or no competition and offer little traffic increasing results. This is a guarantee that the company could realistically deliver on, but it wouldn’t be bringing you any business. You could easily get top rankings for “snow skis in Sahara Desert” but who is going to a search with those terms. No one would ever find you with those keywords.
Another dirty little trick SEO companies use is by offering you a guarantee of top 10 rankings on Google for a percentage of your target keywords. Of course the guarantee will be easily met as long as a few can easily be dominated. One example I’ve seen is out of 25 of the keywords, 10 would be almost impossible to get without a long term investment, 10 might be moderately hard, and 5 might be easy to get top rankings with, but they’d deliver you nothing.
It’s All About the Traffic
Getting a high ranking alone won’t help drive traffic to your site. If you rank high in some irrelevant search term that no one is going to use in Google or some other search engine, it’s not going to bring you any more business. You’d probably generate better results yourself by standing on the side of the freeway with a sign inscribed with your web address.
It’s sad but true that any SEO guarantee you run across is a sales pitch. It’s not worth anything at all. No reputable SEO will ever offer you guarantees. You are welcome to shop around and check our other legitimate competitors. They will tell you the same if they are worth their salt.